NARRAGANSETT, R.I. — The Town Dock, a market leader in foodservice calamari, has rolled out newly redesigned packaging for its core 2.5 lb. foodservice portfolio. The updated bag designs feature a clean, modernized look tailored to improve functionality in busy commercial kitchens and wholesale distribution channels. While the exterior graphics have changed, the product inside remains exactly the same. Restaurant operators and chefs will receive the same culinary-grade, tender calamari they have relied on for decades.
The packaging update focuses on operational efficiency in fast-paced kitchen environments. Walk-in freezers and cold storage areas can become disorganized during peak hours, making quick inventory identification essential.
The new 2.5 lb. bags address this with:
- Clearer Typography: Larger, bolder text makes it easier to read the name of each product line.
- Tweaked Color Coding: Small changes to help differentiate the colors also help staff quickly differentiate between product lines.
- Product Windows: A larger transparent window allows staff to easily identify if the calamari is rings or tubes and if it contains tentacles or not.
By removing unnecessary visual clutter, the new design ensures kitchen staff can locate the correct product quickly, reducing prep errors and speeding up inventory management.
Unchanged Product Specifications
This transition is strictly visual; there are no changes to the raw materials, product specifications, count sizes, or processing standards. The Town Dock’s 2.5 lb. bags will continue to deliver the same professionally cleaned rings, tentacles, and tubes.
Whether sourcing wild-caught squid from the North Atlantic, like our Premium Domestic Calamari, or our quality imported selections, like our Fully Cleaned or Classic Calamari lines, operators will find identical yield percentages, moisture retention, and texture performance across all menu applications—from classic appetizers to pasta entrees.
Transition Details for Distributors and Operators
The updated 2.5 lb. packaging is moving into supply chains throughout 2026. It will phase in naturally and buyers may see old or new packaging throughout 2026.
To ensure a seamless transition for procurement teams and broadline distributors, the following remain unchanged:
- Product Item Codes
- GTINs
- Bag-and-Tray Packing
- Weight Specifications
For questions about the new packaging look or to request updated product images for digital ordering platforms, please contact your Town Dock sales representative or email info@towndock.com.